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Concept Testing - A Market Research Tool

What is Concept Testing?

Concept testing is a market research technique that is used to gauge consumers' reactions t

Apple iPhone 14 and Samsung Galaxy S23: A Detailed Comparison

Apple and Samsung are the two biggest players in the smartphone market. They each release new flagship phones every year, and they are constantly c

Technology's Impact on Child Development

Technology has become an integral part of our daily lives, and children are no exception to this trend. With the increasing availability of smartph

STP Framework

Marketing is a critical aspect of any business, and it involves a wide range of activities aimed at promoting products and services to potential cu

Electric vehicles in India vs the rest of the world

Electric vehicles (EVs) are rapidly gaining popularity worldwide as a sustainable alternative to traditional gasoline-powered cars. India, with its